Visit Rwanda signs new deal as Arsenal protests continue

In the midst of ongoing protests over Arsenal’s ownership, the club’s main sponsor, Visit Rwanda, has signed a new deal to continue their partnership. The tourism board of Rwanda has been a key sponsor for Arsenal since 2018, with their logo prominently displayed on the team’s jerseys.

The new deal comes at a crucial time for both parties, as Arsenal fans voice their discontent with the club’s current direction. The protests have been focused on owner Stan Kroenke and his lack of investment in the team, as well as his involvement in the failed European Super League.

Despite the negative attention surrounding the club, Visit Rwanda has chosen to extend their partnership, citing the positive impact it has had on tourism in the country. The deal is seen as a vote of confidence in Arsenal’s global brand and reach.

As part of the new agreement, Visit Rwanda will continue to be featured on Arsenal’s jerseys and will also expand their marketing efforts with the club. This includes promotions at Arsenal’s Emirates Stadium and on their social media platforms.

The partnership between Visit Rwanda and Arsenal has been lauded for its success in raising awareness of the country as a tourist destination. The collaboration has been praised for its innovative marketing strategies and creative campaigns.

The decision to renew the partnership comes as Arsenal fans demand change at the club, with many calling for Kroenke to sell his ownership stake. The protests have made headlines around the world, putting pressure on the club’s management to respond.

Despite the controversy, Visit Rwanda remains committed to their partnership with Arsenal and sees the club as an important platform to promote tourism in Rwanda. The tourism board believes that the partnership has been beneficial for both parties and has helped to raise awareness of Rwanda as a destination.

The new deal with Visit Rwanda is expected to provide a much-needed financial boost for Arsenal, as the club looks to rebuild and strengthen its squad. The additional funding will be crucial in helping Arsenal compete with other top teams in the Premier League.

Overall, the partnership between Visit Rwanda and Arsenal continues to be a significant one, despite the challenges that the club is currently facing. Both parties are hopeful that the new deal will help to strengthen their relationship and drive further success in the future.

As Arsenal fans continue their protests, the partnership with Visit Rwanda serves as a reminder of the global appeal and impact of the club. The new deal signals a vote of confidence in Arsenal’s future and its ability to overcome its current challenges.